For the “Unleash Your Inner Lights” Ramadan 2025 campaign, Yves Saint Laurent Beauty unveils a striking 360° commercial campaign, celebrating togetherness, self-expression, and freedom.

Starring singer and influencer Dana Hourani, actress Lailah Abdullah, and Saudi singer Bayou, the campaign highlights YSL Beauty’s bestsellers and exclusive Ramadan sets, illuminating momentsof beauty and empowerment. The strategy unfolds in waves—beginning with an enticing teaser, followed by a full-scale rollout across digital and social platforms, a behind-the-scenes amplification that adds depth, capturing the essence of each personality as they embody YSL Beauty.