For the launch of “Rose from the Dark”, we have crafted a Storyboard for a 360° campaign for the GCC region, blending documentary style storytelling with a refined commercial touch.

Rooted in the essence of the Taif rose—the inspiration behind the fragrance—the campaign unfolds in Taif, Saudi Arabia, where this rare bloom flourishes. Shot on location, it bridges Lancôme’s French artistry with the rich local craftsmanship of Saudi Arabia, celebrating heritage.