ARMANI BEAUTY— ARMANI PRIVÉ
FRAGRANCES

COMPREHENSIVE 360 CAMPAIGN

For Ramadan 2025, we have developed a comprehensive 360 Campaign for the GCC Region centered around self-introspection and redefining the notion of “Majestic Moments”, starring Lebanese – Jordanian actressand Regional brand ambassador Andria Tayeh.

The strategy unfolds across multiple waves. We launch with a soft teaser, followed by a full on campaign assets push, across the brand’s social channels, along with a BTS amplification. We have ended this chapter by creating a Mashup that combines Cuir Majesté’s 2025 campaign with Vert Malachite.

THE OUTCOME

CAMPAIGN MASH-UP