For the launch of “Cuir Majesté” we have developed a comprehensive 360 Campaign for the GCC Region centered around self-introspection and redefining the notion of “Majestic Moments”, starring Saudi actor Muhannad Al Hamdi.

The strategy unfolds across multiple waves. We launch with a soft teaser, followed by a full on campaign assets push, across the brand’s social channels, along with a BTS amplification. Moreover, the Conceptual phase was enhanced and pushed through with AI, creating visuals and mood-boards to ensure maximum client visualization.